Video | OOH | Social
Giordano’s —
Crunch So Loud
THE ASK: Develop a launch campaign for new Tavern-Style Pizza that shows millennial suburban families Giordano’s stands for all authentic Chicago-style pizza, not just deep dish.
THE SOLUTION: We made the crunch the hero. When you bite into it, people notice. Just as the cheese pull defines deep dish, the crunch defines tavern-style, because every bite delivers a crunch so loud you can taste it.
