OLV | Social | Digital Display
SOLO —
or Nothing
THE ASK: Develop a campaign that rebuilds SOLO’s momentum by spotlighting the brand’s unique sense of fun. The goal is to create emotional connection, reengage consumers, and drive retailer interest in a declining, competitive category.
THE SOLUTION: A new platform for the brand that establishes SOLO as synonymous with iconic good times people can relate to and demonstrated that SOLO is the obvious choice for these moments
